In an increasingly virtual world, we're beginning to appreciate the value of real things.
Matter is a box full of interesting stuff–a way for companies to talk to people by giving them things.
Matter works a little like a magazine by creating specific boxes for different audiences, except each bit of 'content' is in fact a different object created by a different company. Matter works with each company to create items you'll enjoy getting, which might be something that explains what the company does, its ideas or its values, or simply something to try out.
Matter is a refreshing interlude to the fast-moving blur of modern media. It's stuff you can read, play with, or try at your leisure. But because Matter is carefully created it's also a thoroughly modern concept–it's advertising you'll want to keep.